Haymarket Network subcontracted a 9 page advertorial to Heather and her team to create. The advertorial pages were to promote UK fashion retail giant USC. Heather and her team created the ‘USC Selects’ brand, the editorial voice and brand guidelines for the advertorials.
Heather’s creative and editorial team produced all of the content and design for every issue. Often the images were ‘bought out’ to be used in the physical stores. Heather creatively directed two Christmas campaigns for the USC retail brand.