KANGOL

Heather forged Kangol’s first ever clothing collaboration; a brand partnership with East London Streetwear brand Terrible Movement. This came after focus groups and research insights which Heather and her team conducted.

The clothing collaboration collection was available in USC and Sports Direct stores nationwide in the UK, as well as online, and available to purchase in a special two week KNGLxTRRBLE (Kangol x Terrible Movement) pop up store in Shoreditch’s Boxpark store. Surrounding the launch; Heather and her team organized a launch event, promotional PR campaign, influencer seeding and B2B press surrounding the collaboration.

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